To evaluate how you stack up against competitors, use Semrush’s Domain Overview tool. If you’re seeing unexplained traffic drops, it might be useful to check for manual actions. If you notice your traffic suddenly dropping right when these major updates SEO Anomaly roll out, you’ll need to research what the update targeted and fix those aspects of your site. If you find any problematic links, work to remove them by contacting site owners.
You can set crawl limits, choose different user agents, and schedule automatic site audits. Auditing your SEO performance should not be a one-time task but rather a regular practice. By continuously assessing and optimizing, you ensure your website remains competitive and resonates with your audience.
Analyze competitors and create better content
Disavowing the harmful links and reaching out to webmasters to remove them was tedious but effective. The real game-changer, though, was focusing on creating genuinely helpful content that matched search intent and naturally attracted high-quality links. Among many other factors that can affect your website performance.
Identify organic traffic drops and content decline
Again, WP Sheet Editor can speed up the process if you use WordPress (more on that in a moment). If page A links to page B multiple times, then Google will only take into account the anchor text from the first link. But we also have a number of pages that are completely missing meta descriptions. Once the crawl is complete, you’ll get an overall optimization score, along with subscores for “Tech.
This is one area where Google simply won’t “figure it out” without solid, technical SEO. We also like the audit checklist by Benjamin Estes over at BrainLabs, in particular, the pass/fail selector for each item. While our own audit is substantially different, we stole incorporated this feature into our own. As an SEO consultant, I was always on the lookout for a good SEO audit checklist. And importantly, one that I didn’t have to pay several hundred dollars for. It actually understands Google’s guidelines and holds content to the same standards as human quality raters (if not even higher).
Beat Your Competitors Tomorrow
For example, businesses with larger websites will usually pay more for their audit since there are more pages to analyze. Before, during, and after your audit, use our complete SEO checklist to keep your optimization efforts on the right track. If your rankings are falling, focus on an on-page SEO audit to find out how you can boost their performance. Use Google Search Console to see which pages get the most clicks from search. Then, analyze their meta elements to understand what’s working well. High-quality content is generally well-researched, up to date, and provides unique insights.
- With WebFX’s Google Preview Tool, you can see what your page title and description will look like SERPs.
- Hiring a full-service SEO agency is typically a significant investment, but it also provides the most comprehensive support.
- Here, Google will outline which pages are indexed and which aren’t.
- Rendering is one of the stages of the overall process Google uses to analyze your page content.
- If you’re writing a blog post about financial services, and you have a page on your website listing your services, you should definitely be linking to that page.
If any issues are found, WebSite Auditor will provide tips on resolving them. While it’s a valid method to redirect pages under specific circumstances, it does not pass on link juice to the destination URL. Your website’s navigation should be effortless for users so they can easily find what they’re looking for. If any of these factors show an error or a warning status, WebSite Auditor will provide instructions on how to fix them.
Remember that one URL can have multiple broken links and rank for hundreds of keywords. To make the sheet manageable, use various tabs for each main issue and list all URLs with that issue. This spreadsheet will guide your fixes after the initial website audit process. This table view format allows you to quickly see which areas of your website are performing well and which areas need improvement.
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